Amazfit Positioning in Mexico – 6-Month Strategy: • Press releases, reviews, virtual event, content, and interviews generated over 200 media publications, reaching an audience of more than 158 M. • 36 influencers in exchange partnerships resulted in 154 posts with a reach of 9.5 M. • An influencer event attended by 14 influencers generated 59 posts with a reach of 305 K.
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